a small bit of anger left over from a hard test

The culture industry as mapped by Adorno and Horkeimer (two elitist, modernists, who hate pop culture) is based on capitalistic practices that manipulate peoples true needs into false needs. This is a lot to say about and industry that surrounds all of us everyday. According to them no agency is given to us in the products and commodities we purchase because of standardization. Our choice is a construct. Once again they have taken a lot "believed" right away from us. Because the culture industry is found between the base and the superstructure the masses are given some hope by these two men for a proletariat type overthrow. However these little bits of hope that they give us would entail that we resist the culture industry. This is an almost impossible challenge that they have created. Every product available to the consumer has some sort of marketing campaign behind it to push it into the consumers face, even small necessities like toothpaste. Because there have been so many stipulations put on the masses for there chance to head down a road out of ideology I would say that Adorno and Horkiemer are more so stuck in ideology than any member of the masses. Their view that is so elite does bring interesting things to mind (like how much the culture industry surrounds us and does produce some false needs) but it also just irritates me because they clearly try to place themselves in a high position while othering everyone else. They are like the bully on playground that makes other children feel bad about themselves.